Downtown Madison, Wisconsin

Summer 2024

By the end of a strong May the S&P 500® Index had returned 11.3% year-to-date, with an additional advancement of 3% through mid-June. Rising interest rates suppressed bond returns so far this year, with the Bloomberg Aggregate Bond Index showing a year-to-date -1.6% loss through May.

Economic Review

In the parable of the blind men and the elephant, each of the men describe the elephant based on a singular part. One touching the tail believes the elephant to be like a snake, one feeling a leg says tree and so on. In the original, not only do they form these disparate impressions but descend into discord arguing their positions. In the world of investing, we often see something analogous as thousands of practiced eyes fixate on the same financial markets, often coming to a similarly bewildering range of conclusions. Even more puzzling are the times when a consensus appears to be widespread, only to be proved wrong as markets move to the contrary.

We note this not because this past quarter was one of particularly wide assessments or one of those vexing inflection points, but rather because markets were largely on the course to which we’ve become accustomed. Such periods can produce an unearned complacency and what behavioral economics have identified as “recency bias.” Recency bias is a well-documented human tendency to demonstrate the kind of confidence the parable participants showed regarding the elephant, but in this case on the future using the recent past rather than history. One common example is the strong pull when investing new capital to add to the assets which have the best short-term results. The stock market today seems to us to have particularly strong temptations.

Rising markets not only produce happy investors, but tend to create snowballing enthusiasm and risk complacency. A deeper look into the market shows that close to half of the S&P 500’s return through the end of May has been concentrated in only four mega-cap technology firms. This sort of concentration should be accompanied by at least a modicum of concern, but the more common reaction is a compulsion to join the trend powered by a fear of missing out.

Much of the excitement which has taken the stock market to new highs and powered individual stock runs has centered on the rapid deployment of artificial intelligence. However, history should remind us that there is a difference between identifying an undeniable trend and picking the companies that will end up as the long-term beneficiaries. For instance, in the 1980s it was apparent that desktop computing was going to be a huge innovation, but the early leaders in the industry are now obscure names like Kaypro and Commodore while later winners like Gateway failed to flourish. The trend can be clear while the investment implications remain uncertain.

By the end of a strong May the S&P 500® Index had returned 11.3% year-to-date, with an additional advancement of 3% through mid-June. Rising interest rates suppressed bond returns so far this year, with the Bloomberg Aggregate Bond Index showing a year-to-date -1.6% loss through May. In addition to the mega-cap leaders, broader returns were fueled by a resilient, if slowing economy, solid employment numbers and enough suggestions of moderating inflation to maintain expectations of incipient Federal Reserve rate cuts.

How singular has the market concentration become? At the peak of the dot.com boom of the late 1990s and into 2000 the S&P 500 became 29% tech weighted. Looking past the recent reclassifications (from Technology Sector to Communication Services for instance) today’s S&P 500 can be characterized as up to 40% technology. While some of this is secular (virtually every company depending on technology and technological advancement), it’s vital to be clear eyed about the increased risk of performance concentration. We believe the disparity in stock price advancement opens the possibility for solid returns from the most attractive companies that retain reasonable valuations.

Lagging bond performance this year has only added to the appetite for stocks with a natural inclination for the leading companies. Fundamental investment principles emphasize rebalancing — trimming the winning assets and buying the lagging. We see this very behavior from our most experienced and steadfast institutional accounts, even though it requires overcoming the emotional instincts of performance chasing. Short term bonds continue to produce attractive returns, while investors looking for income over time have numerous choices in longer bonds.

As has been the case since March 2022 when the Federal Reserve (Fed) began to ramp short-term rates in the most aggressive manner in history, eyes remained focused on any signs from Chairman Powell and the Board that rate cuts are imminent. At their recent June meeting, the Fed decided to keep rates unchanged and suggested there might only be a single rate cut for the remainder of the year. This met our standing expectation for higher rates for longer based on sticky inflation and fiscal realities.

Over the past months and years our primary stock strategy has rested on the ability to participate in a rising stock market while still emphasizing valuation and risk assessment. For individual investors, part of this discipline means keeping or even increasing fixed income allocations, as appropriate, at a time when the immediate rewards may be lacking. We can celebrate new highs in the stock market while simultaneously noting that the prices of many stocks are increasing faster than earnings, making them more expensive as measured by the standard price to earnings ratio. We believe today’s market only increases the imperative for thoughtful asset allocation and careful stock selection.

“A deeper look into the market shows that close to half of the S&P 500’s return through the end of May has been concentrated in only four mega-cap technology firms.”

News you can use

Investor Account Online Access

Our online account access at madisonfunds.com makes it easy for you to view your portfolio and manage your account at home or on the go with compatibility to your mobile phone, tablet, laptop or desktop computer. If you are new to online access, and don’t have a username and password, visit www.madisonfunds.com and follow the steps under the New User section to create a username and password and initiate the two-factor authentication process. If you have any questions or need assistance accessing your account, please call Madison Funds Monday through Friday from 8 a.m. to 7 p.m. CT at 1-800-877-6089.

Semiannual Report Available

The Madison Funds semiannual report dated April 30, 2024, is now available online and in print by request. The report contains important information about your fund’s performance and expenses, including a complete list of portfolio holdings and detailed financial statements. We do not mail printed copies of the Funds’ semiannual or annual reports unless you specifically request one to be mailed. The reports are available on our website at www.madisonfunds.com, and we notify you by postcard or email each time a new report is issued. You may elect to receive a printed copy of the report, free of charge, by calling Madison Funds at 1-800-877-6089. Your election to receive a printed copy of the report will apply to all funds held with Madison Funds.

Starting in July 2024, all shareholders of open-end funds will receive Tailored Shareholder Reports (“TSRs”) which will present information at a fund and share class level. These new reports will replace the mailing of printed copies of the Funds’ semiannual and annual reports and the postcard notices. If you have opted to receive communications electronically you will continue to receive emails with links to the new TSRs. If you receive printed reports or postcard notices today, you will receive printed TSRs going forward. If you wish to receive the additional financials contained in the Funds’ Certified Shareholder Report (Form N-CSR) filed with the Securities and Exchange Commission (“SEC”), you will need to request a copy each time by calling Madison Funds at 1-800-877-6089.

Electronic Delivery of Fund Information

For many of you, we offer the ability to receive the Funds’ required compliance reports and your investor account statements by email. “Consenting” to electronic delivery will provide you with fund information faster and it reduces the amount of paper used to produce the documents which benefits the environment and reduces fund expenses. To enroll in electronic delivery, log-in to Account Access at www.madisonfunds.com and click on “Account Settings,” then “e-Delivery Preferences.” An email notification will be sent to the email address you provide when a new report or investor statement is made available. If at any time you wish to change your consent options, simply log-in to your account and withdraw your consent.

Notice Regarding Escheatment

The term “escheatment” relates to lost or unclaimed property that transfers to a state in which the property owner lives. Besides the term escheatment, the phrases “abandoned” or “unclaimed” property may be used. Prevent your account from being deemed “abandoned” by periodically maintaining contact with us. State unclaimed property laws require Madison Funds to turn over an account’s assets to the state it’s registered under if one or more of the following occurs over a period of time (typically three to five years):

– You have an invalid address on your account
– You have not initiated contact with us
– You have an uncashed check

Establishing contact with Madison Funds is easy. Call us at 1-800-877-6089 or visit madisonfunds.com and access your account online. We will capture this activity and consider it “contact.”

Consider the investment objectives, risks, charges, and expenses of Madison Funds carefully before investing. Each fund’s prospectus contains this and other information about the fund. Call 800.877.6089 or visit madisonfunds.com to obtain a prospectus and read it carefully before investing.

“Madison” and/or “Madison Investments” is the unifying tradename of Madison Investment Holdings, Inc., Madison Asset Management, LLC (“MAM”), and Madison Investment Advisors, LLC (“MIA”). MAM and MIA are registered as investment advisers with the U.S. Securities and Exchange Commission. Madison Funds are distributed by MFD Distributor, LLC. MFD Distributor, LLC is registered with the U.S. Securities and Exchange Commission as a broker-dealer and is a member firm of the Financial Industry Regulatory Authority.

Any performance data shown represents past performance. Past performance is no guarantee of future results.

Non-deposit investment products are not federally insured, involve investment risk, may lose value, and are not obligations of, or guaranteed by, any financial institution. Investment returns and principal value will fluctuate.

This report is for informational purposes only and is not intended as an offer or solicitation with respect to the purchase or sale of any security.

Indices are unmanaged. An investor cannot invest directly in an index. They are shown for illustrative purposes only and do not represent the performance of any specific investment. Index returns do not include any expenses, fees, or sales charges, which would lower performance.

©Madison Asset Management, LLC.