Marketing Materials
Motivate and reassure clients with knowledge—building trust that will inspire confidence and spark action.
| Name | Description | Download |
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| Mid Caps: An Opportune Time to Allocate to this Overlooked Asset Class? | Often overlooked, mid cap companies tend to be more stable and established than small caps but are also growing faster than large, more mature companies. Featured Fund: Madison Mid Cap Fund |
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| Anchoring your portfolio with high-quality bonds | From a risk/return perspective, not all fixed-income investments are created equal. Help your clients understand the importance of correlation in an investment portfolio (or lack thereof) and why high-quality bonds can lower correlation to equity markets. Featured Fund: Madison High-Quality Bond Fund |
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| Anchoring your portfolio with bonds | From a risk/return perspective, not all fixed-income investments are created equal. Help your clients understand the importance of correlation in an investment portfolio (or lack thereof). Featured Fund: Madison Core Bond Fund |
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| Covered Calls: An Equity Solution for Enhanced Income | Covered call option writing can offer a steady stream of incremental income while reducing downside risk in a portfolio. Learn the basics of covered call strategies and understand the differences in styles described in this white paper. Featured Fund: Madison Covered Call and Equity Income Fund |
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| The Importance of Quality Dividends | Dividends have been a key component of long-term success for investors over time. Learn how our Dividend Income Fund deploys a relative value approach to investing in quality companies. Featured Fund: Madison Dividend Income Fund |
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